CHEVY MOVES TO “ROB” LATINO MARKET
Chevrolet has announced a first of a kind partnership with Lionsgate and film production company Panamax Films on the release of “Ladron que Roba a Ladron,” This classic heist movie is the largest release of a Spanish language film in the
Chevy’s General Manager Ed Peper calls the partnership “a unique opportunity to connect with Hispanic customers,” while Dino Bernacchi of General Motors said, “GM is dedicated to the Hispanic market and we are excited to be the first car company to collaborate with a Hispanic production company.”
In addition to on screen presence Chevy will conduct a national consumer sweepstakes through telemundo.yahoo.com. Grand prize winner will get a chance to participate as an extra in an upcoming Panamax motion picture.
