Coca Cola y nada mas
Atlanta, Ga.,_ Coca Cola has long been the leader in Hispanic marketing. The soft drink giant long ago learned the value of this ever fast growing market and continues that trend today. This week they announced the appointment of a new assistant vice-president of Hispanic Marketing for Coca Cola North America – Reinaldo Padua who was a managing consultant for the Zyman Group. Padua’s prior experience includes working with global clients in the food, retail and insurance industries as well as marketing positions with Proctor & Gamble, Kraft Foods and BellSouth. The Venezuela native earned a MBA from Duke University to go with bachelor’s degrees in Systems Engineering and Business Administration from Universidad in Venezuela. LEL wishes Padua well in his new position.
